Today, we received a bulb catalog in the mail. We receive several such catalogs every year, probably because we have mail- or internet-ordered bulbs several times in the past, including earlier this year. Apparently, bulb suppliers believe that you cannot have too many.

But this bulb catalog was true junk mail and addressed, most impersonally, to the “Gardener At” my address.

One might think that this was a convenient way for the bulb producer to send out a load of catalogs without buying a mailing list or performing any research. They may be aware that a high proportion of their catalogs will be discarded unread but, hey, there’s probably a gardener of one sort or another at most addresses. Right?

Still, I wonder how much thought went into the mailing. When I opened the package and looked at the cover letter, the salutation read, “Dear Mr. At”.

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